in a brand appropriate environment. we think it makes the brand stronger. it's good for us and them. >> one of the things that people get -- don't understand is that the ag complex doesn't all trade up at the same time. some of the food grains did. but cotton has really gotten cheap. you had very high cotton last year. >> yes, we did. >> is this going through gross margins that cotton's come down so much? >> we had real gross margin challenges last year, particularly in our north american denim business. it's a big business for us and denim is a cotton based fabric. we lost 400 basis points in gross margins last year. >> gigantic. >> it is gigantic. but we didn't cover all of our cotton costs while we were doing that. this year, it's coming back to us. it showed up last quarter a little bit. it's going to show up for the back half of the year with improved growth margins. >> one of the things we're going to start hearing is that instead of currency being a headwind, it might be a tailwind. did you calculate 1.28, 1.29 on the euro when you did your low-range